STOP Looking For What You Want...

Do we buy what we want, or what we need?

Sometimes it’s both…

But it leans more to the want and then justified as a need.

Think of it this way:

A need is something essential to survive. 

A want is something which we would like but do not need to survive.

The entrepreneur’s curse is the shiny new object syndrome – all those exciting things like marketing, lead generation, new widgets that we want in our business... 

And we’re like bees round a honeypot when we see adverts from ‘gurus’ promising us:

More leads – cheap leads – zero spend leads – recurring customers – high end customers – queues of customers – spend $5 and get as many customers as you want…

(If this was true, then why would all those ‘gurus’ be wasting their own time and money on us when they can have ALL the leads and customers they ever want?!).

So back to my question. The answer is simple and obvious.

The ‘gurus’ business is all about selling a concept of getting ALL of the above.

They know it’s easy to sell the “what you want”, and if we’re desperate enough, we want to believe it’s true…

We’ve looked at all the courses, books, promises out there, and spent a substantial amount on learning some of the core ideas.

We’ve also spent a bit engaging with a few of these: “make you a millionaire salesman”.

And guess what?  It’s mostly hot air…

When we’ve worked with businesses that were obsessed with more customers, more revenue, and more leads, it was actually making their business WORSE!

Because it’s not what their business needs to survive.

So here is a new mindset…

STOP looking for what you want (as that has not really worked for you) and start getting an understanding of what you need.

And if by reading this you don’t really know what you need, then reach out as we’ll be happy to show you…

Martin Norbury

Investor | Business Mentor at Advocate | Author of I don’t work Fridays