Blog Posts

Do You Have a Business or a Job?

If your business is always bespoke, always requires you to be involved, and is never systemised, then you don’t have a business - you have a job. ...more

September 2026

September 15, 20261 min read

Do You Have a Business or a Job?

My chat with Jake Humphrey

What Martin Norbury & Jake Humphrey have in common, and why it's so important ...more

September 2026

September 08, 20262 min read

My chat with Jake Humphrey

Feeding Your Wolves

Martin Norbury explains how you have two Wolves inside you, and how you must feed them both, to be successful in your business. ...more

September 2026

September 01, 20263 min read

Feeding Your Wolves

You Can’t Train Attitude: Lessons from Mourinho

Why you can't train attitude, but what you can do - Martin Norbury takes lessons from Jose Mourinho ...more

August 2026

August 25, 20262 min read

You Can’t Train Attitude: Lessons from Mourinho

Problem. Solved.

Martin Norbury explains why new does not always mean better ...more

August 2026

August 18, 20262 min read

Problem. Solved.

Turn the How into the Who

Inspired by Dan Sullivan, Martin Norbury explains why you need to start asking who instead of how ...more

August 2026

August 11, 20261 min read

Turn the How into the Who