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Passion. Reignited.

If you think we're about business coaching, then you've missed the point. What we stand for is helping business owners choose what they do with their tomorrow. We guarantee entrepreneurs immunity from loneliness, fear of failure and crisis in confidence, and help them fall deeply back in love with their business again. Ad astra. To the stars.

Fog. Lifted.

As well as building our proven SCALE Model™, we put as much energy and passion into helping develop personal skills and changing the way our clients think, act and behave. Ad astra. To the stars.

Business. Skyrocketed.

"Since meeting Martin, my business has not only skyrocketed, but skyrocketed with control. The guys have allowed us to build bomb proof foundations”. - Dominic Jones, Barton Technology. Ad astra. To the stars.

We are business accelerators.

Created by award-winning business mentor Martin Norbury (aka The Scalability Coach™) Advocate Business Services® is dedicated to improving business performance for business owners who want to grow to that next stage with Exit in mind, but have got stuck or lost.  Our range of mentoring and business services have been used across 65+ industry sectors and are pinned together with our unique SCALE Model® and Philosophy. Our ultimate passion and goal is to help you choose what you do with your tomorrow.

Find out where we came from

Advocate Mentoring

We work with high-energy business owners who are very serious and committed to growth. The concept of having at least one independent view in the boardroom to improve decision making and reduce risk is one of the most valuable advances a company can make.

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I don’t work Fridays

Claim a FREE copy of Martin’s #1 Amazon Bestselling book, I don’t work Fridays. It’s the roadmap to setting your business up to run whether you turn up or not.

“I can see this book sparking a movement of business owners who take Friday off!” – Daniel Priestley.

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SCALE Operating System (SOS)™

Why work Fridays?  The SCALE Operating System (SOS)™ is the companion to Martin’s #1 Amazon Bestseller I don’t work Fridays and is based on our proven Scale Model® to help you scale your business and choose what you do with your tomorrow.

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Turnarounds & Investments

As a business turnaround specialist, Martin is actively involved in buying and selling SMEs, as well as advising companies on their exit strategies, how to leverage deals and maximise shareholder value.

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Ad astra. From our stars

“Brilliant day today Martin – seriously pumped team at Dizzy HQ after today – loving working with you!!!”. Sian Nisbett, Founder of Dizzy Ducks and Entrepreneur of the Year 2013

In the Media

Read what we’ve been saying in the national, business and consumer press. From book reviews featured in in-flight magazines through to opinion pieces for Virgin.com and The Guardian, and articles for entrepreneurial titles. Read all about it here!

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Love what you do

“Had our first meeting with Martin and the new workbook today. It was simply brilliant. We’ve got a serious amount of homework now, but we are both feeling incredibly inspired. The framework is in our hands!” Andy Woods, Rouge Media

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An entrepeneur’s life is a lonely one

If you’re an Everton or Man Utd fan, or you simply can’t stand football, then I will almost forgive you for skipping this blog. But, I would still urge you to bear with me because this is an amazing story and a stunning application of SCALING an ordinary resource into a remarkable one.

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I don’t cook Fridays™

I don’t cook Fridays™ is our special Lunch Club (always on a Friday, of course).  It’s an informal gathering of 8-10 business owners; all from different backgrounds and at different stages of their growth journey. The common thread is entrepreneurial spirit. By invitation only – get on the list by emailing: feedme@myadvocatementor.com

Watch Martin Norbury collect his APCTC Business Mentor of the Year award!

Celebrating success.

Working with Star clients means that, together, we can accelerate the rate of change, skyrocket business growth, and celebrate and enjoy success together.

See Our Awards

“It doesn’t matter if we lose, my coach doesn’t shout at me.” Watch what the players really think!

Proud sponsors of Camberley Town Youth Football Club

I don’t work Fridays are proud sponsors of Camberley Town Youth Football Club (CTYF) Under 8s.  It’s so much more than being a logo on a shirt; it’s about supporting a community club and team who puts the child first, player second. They’re not Messi or Ronaldo, it’s not the World Cup; the most important result the club drives for is to see their players smile and there is nothing greater for a parent to see.

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Yateley Silverbacks Basketball Club

Yateley Silverbacks Basketball Club Announces New Sponsorship Deal with Amazon #1 bestselling book I don’t work Fridays

“Over the last four years, Yateley Silverbacks has expanded from seven to sixteen teams, including two new U10s teams and strengthening all adult squads this season. We’re delighted to be working in partnership with Martin and Jacki of I don’t work Fridays once again, who have become integral to our club, and we can operate safe in the knowledge we can cover all the expenses that come with running an expanding club, as well as continue to invest in the future of our players, club, and community.

“We’ve just introduced our Silverbacks Seven: Respect, Passion, Teamwork, Pride, Health, Family, Inspire and these are all values that Martin and Jacki embody and we’re looking forward to working together again and to further cement these into our community over the season.” – Pete Daines, Yateley Silverbacks Basketball Club Founder, Chairman, Coach and Player

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Refer us & we’ll donate £300 to Sands, the stillbirth and neonatal death charity

We’ve been fortunate in that the growth of our own business has been based largely upon referrals, and this motivates us to continue to innovate how we create fans through delivery.

But to start recognising and rewarding kind acts of referring, we’ve launched Advocate’s Advocate Referral Scheme™.  For every successful referral we get, we’ll donate £300 to the charity close to our hearts, Sands, the Stillbirth and Neonatal Death Charity. This means you’ll not only be helping a fellow business owner get out of their fog and fall back in love with their business again; you’ll also be helping Sands reduce the loss of babies’ lives.

We’ve not spent loads of money of a shiny referral tool.  If you’ve enjoyed your experience with us, and know someone who has hinted to you that they’re having sleepless nights and need help, take action by clicking on the Refer Us button below (don’t forget to speak to your contact so they’re aware!). We’ll take care of the rest and keep you updated with the funds raised via our JustGiving Lou’s page that’s already raised over £10,00. (It’s one cheque we cannot wait to write….).

Refer Us

Get in touch.

Are you stuck, need someone to hold up the mirror, want to take the next big scary step but need a holding hand, or your numbers (or lack of) are keeping you awake at night? Pick up the phone for a chat or drop us an email.

0203 603 1112

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