9 Questions to Own Your Market

This week marks a big milestone for us...

3 years ago, we took our Fix Build Sell 9 Step Programme and formed a Partnership with another organisation.  As well as licensing our IP, this exciting partnership allowed us to invest in Coaches and Specialists to deliver the programme that Jacki and I had delivered directly to private clients for 10+ years.

Over 700 businesses have gone through or are going through the 9 Steps and getting to their ideal life.  We’ve loved seeing the impact this has had on business owners:

Retiring their spouses from their day job...

Semi-retiring themselves...

Having time out of the business, whilst the business keeps growing...

Selling their business...

Building houses in other countries...

Buying a yacht and spending time on it out of the business...

Purchasing other companies...

Selling part of their business to their teams...

Thanks to this Partnership, we’ve been able to help so many more business owners, and expand our own business, all without sacrificing our own T.E.R.M.S (we still don’t work Fridays!). 

This week is a timely reminder to think about how you can grow your business without the burn out and overwhelm.  Like anything, it will be hard work, but it will get you out of the mentality of “we’ve always done it this way”.

This has NOTHING to do with generating more leads; it’s time to put your strategic hat on and think like a CEO.  Step 3 of our Programme - The Path - focuses purely on this, so here are nine questions to get you started:

1. Is your market big enough (Customer Segment)?

2. Can you reach your market in a sustainable way (Channel)?

3. Is your offering important to your customers (Value Proposition)?

4. Are your customers happy and returning (Relationships)?

5. Do you have recurring revenue streams (Revenue)?

6. What kind of margins do you have (Costs & Revenue)?

7. Are you generating cash flow (Costs & Revenue)? 

8. Is your business model scalable (Costs & Revenue)? 

9. Do you have barriers to entry?

These questions are not exhaustive but starting this will help you move from “me too” that’s limiting your market potential, to having full control over your pricing, and owning your market.

BW,

Martin

Martin Norbury

Investor | Business Mentor at Advocate | Author of I don’t work Fridays