Remember, Remember

This week, I want to remind you of one of THE most important things you can do in business, and something that’s never too late to do:

Start with the end in mind...

This time seven years ago, I’d just returned from Everest Base Camp; using the services of The Bucket List Company to help get me there and back in three weeks.

I would never have dreamt of getting on a plane, landing in Kathmandu then travelling to Lukla to start my trek on my own, cold, with no preparation, maps, equipment or plan.

Nobody reading this would do that.

But we do though in business.

If your business has NO visible Guiding Principle or clear Targeted Destination directing it, then every decision you make will be an emotional one, based on short-sighted information.

If you don’t know where you’re going, you can’t plan your journey, and you’ll carry on plodding along aimlessly or going around in the same old circles (at best).

Or, if you let your business be driven by growth, instead of your business driving the growth, then you’ll be vulnerable to Growing Broke.

It seems like an obvious place to start, that's because the obvious truths are often the most powerful but neglected ones.

Here Are 2 Simple Steps:

1. To plan well and understand HOW you are going to get your business to a place that you can call success then you need to know WHAT success looks like for you. So, to set up correctly, or to start out in a way which will enable you to scale your way to success, you have to begin with the end in mind.

2. Once you have your goal clearly identified, simply start to work backwards. Work out what your business will look like in terms of: finances, turnover, personnel, products, processes, structure and marketing. Remember - the greater and more complex your goal, the more detailed your plan needs to be.

This week I want you to picture what it’s like to be there at your destination.

How does it feel?

Now picture someone who can help you get there (be it books, podcasts, networking groups, masterminds, coaches etc).

BW,

Martin

Martin Norbury

Investor | Business Mentor at Advocate | Author of I don’t work Fridays