Following on from last week’s Budget, I want to remind you that in business, as in life, there are only 3 ways we can react to situations: Fight, Flight or Freeze.

You can’t Freeze in your market to see what’s going to happen because everyone will pass you.

You can’t Flight, go the opposite direction, because you’ll pass everybody coming.

You must Fight.

And once you decide to Fight, please don’t Fight by being reactive to everything - go out there and proactively find your market...

Find something about what you do that solves a problem for someone else and get out there and start telling them!

Because, if you’re not Fighting, I bet your competitors will be.

If you’ve not already done so, I recommend reading (or re-reading) Blue Ocean Strategy by Chan Kim)…

BW,

Martin

Martin Norbury

Investor | Business Mentor at Advocate | Author of I don’t work Fridays