What our customers say.
– Advocate’s Bringing Scale Alive Conference (Nov 2018, The Belfry)
– Mark Meyer
– Advocate’s BIG Business Thinking Event (Feb 2018, The Belfry)
"Most large corporations have strategy and planning functions to focus on business growth. Often innovators, entrepreneurs, business startups and businesses that want to take the next big step don’t necessarily have the framework and expertise to structure their growth. This book simplifies the framework to grow a business and is written based on the author’s personal experiences which brings it all to life."
- Peter Elsdon
"Great book, I really enjoy Martin's approach and I love a good framework to work from. A must have on any serious business owners bookshelf."
- Michael McCabe
"If you’re looking for an easy to read book with business advice by a successful entrepreneur, I Don’t Work Fridays is definitely worth reading. The book weaves together personal stories with business insights. It’s obvious reading the book that Martin has had an interesting life. The parts where he discusses his personal life are touching, funny. He’s very open about his past. Martin also documents his entrepreneurial story. Most good books about business share a few great insights. I took Martin’s lessons about systemizing and developing processes for a scaling company to heart, and it’s saved me a lot of problems. Definitely recommend."
- Nicholas Prins
"Martin always gives excellent advice and helpful tips that will help improve the running of the basketball club. I think the management of the club is better thanks to his help and what I learned from reading his book. No messing around, straight to the point - let’s be more efficient!"
- Pete Daines
"I feel the longer I work with Martin the more I take from our chats and know what to do with the knowledge he imparts. He keeps moving my focus to the next step which isn't usually what I think it's going to be and I'm improving at taking instruction rather than seeing it as advice which I think I was guilty of earlier in my time working with him"
- Steven

Advocate Mentoring
We work with high-energy business owners who are very serious and committed to growth. The concept of having at least one independent view in the boardroom to improve decision making and reduce risk is one of the most valuable advances a company can make.

I don’t work Fridays
Martin’s #1 bestselling business book: I don’t work Fridays. The book follows Martin’s personal story and discovery of his SCALE Model™. He’ll take you on a journey on how he unconsciously applied and learned the principles of SCALE, and give you practical advice on how these ideas and philosophies can become effective rules and strategies for your business.

MBTI Myers-Briggs Type Indicator ®
Martin is a fully qualified Myers-Briggs Type Indicator® Master Practitioner. This means he can help you understand your personality type and introduce it to your business to support many functions and situations.

Ad astra. From our stars
“Brilliant day today Martin – seriously pumped team at Dizzy HQ after today – loving working with you!!!”. Sian Nisbett, Founder of Dizzy Ducks and Entrepreneur of the Year 2013

The Scalability Coach™
Our unique SCALE Model™ has been developed for business owners who are VERY serious and committed to growth. SCALE enables owners to ‘sack themselves’ through transforming their business to make it more valuable, more fun and even saleable!

An entrepeneur’s life is a lonely one
If you’re an Everton or Man Utd fan, or you simply can’t stand football, then I will almost forgive you for skipping this blog. But, I would still urge you to bear with me because this is an amazing story and a stunning application of SCALING an ordinary resource into a remarkable one.