"I loved the challenge that Martin posted to each of the team members, how he was able to make the team think differently, challenge ideas and proposals, allowed time to reflect, observations and questions of ideas."
5/5 Stars [I don't work Fridays] "A really fantastic book that I didn't put down till I finished it. An open and honest account of Martin's life that he relates with so many practical ideas for business. We are currently implementing a number of these in our business."
5/5 Stars [I don't work Fridays] "A very easy, down to earth no nonsense read. It provides simple to follow logical steps that would improve any business of any size. Wish I'd read it years ago. Well done and thank you Martin."
We work with high-energy business owners who are very serious and committed to growth. The concept of having at least one independent view in the boardroom to improve decision making and reduce risk is one of the most valuable advances a company can make.
Martin’s #1 bestselling business book: I don’t work Fridays. The book follows Martin’s personal story and discovery of his SCALE Model™. He’ll take you on a journey on how he unconsciously applied and learned the principles of SCALE, and give you practical advice on how these ideas and philosophies can become effective rules and strategies for your business.
Martin is a fully qualified Myers-Briggs Type Indicator® Master Practitioner. This means he can help you understand your personality type and introduce it to your business to support many functions and situations.
Our unique SCALE Model™ has been developed for business owners who are VERY serious and committed to growth. SCALE enables owners to ‘sack themselves’ through transforming their business to make it more valuable, more fun and even saleable!
If you’re an Everton or Man Utd fan, or you simply can’t stand football, then I will almost forgive you for skipping this blog. But, I would still urge you to bear with me because this is an amazing story and a stunning application of SCALING an ordinary resource into a remarkable one.
Are you stuck, need someone to hold up the mirror, want to take the next big scary step but need a holding hand, or your numbers (or lack of) are keeping you awake at night?
Pick up the phone for a chat or drop us an email.
Our motto, Ad astra, is a Latin phrase meaning “to the stars”.
Our founder, Martin Norbury, first came across this phrase back in 1979 when he started life at Slough Grammar (now Upton Court), one of the top ten Grammar Schools in the country. Their vision and motto, still used today, speak for their aspiration they have for their students.
Here at Advocate Business Services, Ad astra stands for our ambition for business growth and success for our clients. If you think we're about business coaching, then you've missed the point. What we stand for is helping business owners choose what they do with their tomorrow. As well as building proven SCALE models and processes, we put as much energy and passion into helping develop personal skills and changing the way our clients think, act and behave.
Yes, we’re brutally honest, but our principles remain respectful and honourable. Doing the right thing is just as important to us as doing things right.
We only work with people who have high ambitions to transform their business and lifestyle, are enablers and implementers, and who are prepared to look in the mirror. So we ultimately look at working with upcoming or established Stars in their chosen industry, whatever their business and background. This means we accelerate the rate of change, get real results and we celebrate and enjoy success together.
"Our Business Skyrocketed! Since meeting Martin, my business has not only skyrocketed, but skyrocketed with control. We haven’t been ‘flying by the seat of our pants’ because of the scalable model we implemented with the help of Martin. The guys have allowed us to build bomb proof foundations”. - Dominic Jones, Barton Technology