"Martin’s skills lie in seeing what works, what can be replicated, and what can be “up-scaled” in a way that enables capacity to be increased or decreased as required, and the work dealt with more smoothly and possibly with less specialist staff, thus keeping the costs down with no reduction in the quality of the work."

- Michael Anvoner

"Most large corporations have strategy and planning functions to focus on business growth. Often innovators, entrepreneurs, business startups and businesses that want to take the next big step don’t necessarily have the framework and expertise to structure their growth. This book simplifies the framework to grow a business and is written based on the author’s personal experiences which brings it all to life."

- Peter Elsdon

"Great book, I really enjoy Martin's approach and I love a good framework to work from. A must have on any serious business owners bookshelf."

- Michael McCabe

"If you’re looking for an easy to read book with business advice by a successful entrepreneur, I Don’t Work Fridays is definitely worth reading. The book weaves together personal stories with business insights. It’s obvious reading the book that Martin has had an interesting life. The parts where he discusses his personal life are touching, funny. He’s very open about his past. Martin also documents his entrepreneurial story. Most good books about business share a few great insights. I took Martin’s lessons about systemizing and developing processes for a scaling company to heart, and it’s saved me a lot of problems. Definitely recommend."

- Nicholas Prins

"Martin always gives excellent advice and helpful tips that will help improve the running of the basketball club. I think the management of the club is better thanks to his help and what I learned from reading his book. No messing around, straight to the point - let’s be more efficient!"

- Pete Daines