Don’t worry, I’m not paying homage to the Spice Girls!  This week is a lesson on the trap that we all fall into:

Do we buy what we Need or what we Want?

Sometimes it’s both, but it leans more to the Want and then justified as a Need.

The entrepreneur’s curse is the shiny new object, those exciting things in a business like marketing and lead generation.  We’re turned-on way more by these than other aspects of business such as Finance or Operations.

If I had a pound for every Ad I see from the ‘gurus’ that promise…

More leads – cheap leads – zero spend leads – recurring customers – customers for free – high end customers – queues of customers – spend $5 and get as many customers as you want…

Now if this was true why would all those gurus be wasting their own time on us when they can have ALL the leads and customers they ever want?!

The answer is simple and obvious. Their business is all about selling a concept of getting all the above. They know it’s easy to sell the “what you WANT”, and if we’re desperate enough, we want to believe it’s true…

We’ve looked at all the courses, books, promises out there, and spent a substantial amount on learning some of the core ideas.

We’ve also spent a bit engaging with a few of these:

“make you a millionaire salesman”,

And guess what?  On a 1-2-1 basis it’s mostly hot air…

Business is more complex and simpler than gurus make out.

When we’ve started working with businesses that were obsessed with more customers, more revenue, and more leads, it was making their business WORSE!

So here is a new mindset:

STOP looking for what you Want (as that has not really worked for you) and START getting an understanding of what you NEED.

And if by reading this you don’t really know what you NEED, then reach out as we’ll be happy to show you…

Martin Norbury

Investor | Business Mentor at Advocate | Author of I don’t work Fridays

Image by mohamed Hassan from Pixabay