This week, I want to remind you of one of the most important things you can do in business, something that is never too late to do:
Start with the end in mind.
This time last year I’d just returned from Everest Base Camp; using the services of Keith Crockford’s The Bucket List Company to help get me there and back in three weeks.
I would never have dreamt of getting on a plane, landing in Kathmandu then travelling to Lukla to start my trek on my own, cold, with no preparation, maps, equipment or plan.
Nobody reading this would do that.
But we do though in business.
If your business has NO visible Guiding Principle or clear Targeted Destination directing it, then every decision you make will be an emotional one, based on short-sighted information.
If you don’t know where you’re going, you can’t plan your journey, and you’ll carry on plodding along aimlessly or going around in the same old circles (at best).
Or, if you let your business be driven by growth, instead of your business driving the growth, then you’ll be vulnerable to Growing Broke.
It seems like an obvious place to start, that’s because the obvious truths are often the most powerful but neglected ones.