IDWF - Advocate

Entrepreneurs Are The Wrong People To Grow Their Business Claims Author of #1 Amazon Bestselling Book

“Entrepreneurs are the lifeblood of the UK economy yet many businesses fail to live up to their full potential because the very skills that make entrepreneurs so valuable at the start up phase often become a hindrance when it comes to scaling up.”

This is the conclusion of Martin Norbury, an award-winning business coach and author of the new #1 Amazon Bestselling book, I don’t work Fridays. Martin, who has earned the badge The Scalability Coach™, has first-hand-experience in growing businesses. In his new business book, I don’t work Fridays, he explains why the entrepreneur is the wrong person to grow their business, and reveals a simple 5-step formula to give leaders confidence, a clear structure and process to follow, and a set of simple tools to help business owners achieve growth and realise their ambitions.

Martin’s underlying philosophy ultimately answers one question: when and how to exit a business.

Exit can represent a great many possibilities. Your goal could be to exit the business to get your ‘big pay day’, or to retire and pass on your legacy to someone else. Or it could be because you have fallen out of love with the work, have become a manager instead of a doer or simply have the entrepreneurial itch to start something new. Even if you intend to stay in your business for now, having a business that is ‘exit-able’ will make it more attractive to investors and will free up your time, so you no longer worry about the day to day work. Maybe you ‘don’t want to work on Fridays’ anymore or you would simply like your evenings and weekends back to spend time with your family. Perhaps there is a hobby or a heart’s desire that you have been putting off for too long and you can’t wait any longer.

Whatever the reasons you have for being in business in the first place, being in a position to escape the clutches of business pressure, by scaling up effectively, is a wonderful place to be.

“I can see this book sparking a movement of business owners who take Friday off!” – Daniel Priestley, Entrepreneur and Author

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Why buy the book?

If you’re feeling overwhelmed and adrift in a business fog, would like to scale your business but don’t know which way to go next, or feel you’re working harder just to stay still, read this book to discover:

Why the entrepreneur is the wrong person to grow their business and who should do it instead.
The 5 key steps to scaling a business and how to make them happen.
How to create a business that works for you instead of working for a business that owns you.
When, how and why you should exit your business.

As well as helping more entrepreneurs achieve success, proceeds from book sales will be donated to a charity very close to our hearts – Sands the stillbirth and neonatal death charity – who support those affected by the death of a baby, and promote research to reduce the loss of babies’ lives.

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Meet the author

Martin Norbury went from small-time entrepreneur to SME business owner and onto Senior Executive in a multi-million pound corporation in just ten years. Setting up his first business in 1991, using a little bit of office space lent to him by some friends, he went on to successfully exit; years later he generated unbelievable results as CEO at a multinational corporation, turning a loss of £250k per month to celebrating its first £1 of profit in just a matter of months.

Back running his own company, Martin now helps business owners who are stuck in, or stuck on, their business sack themselves through making their business more valuable, more fun and even saleable. His SCALE Model™ is used across 65+ industries, earning him the badge of The Scalability Coach™. A business turnaround specialist, Martin is actively involved in buying and selling SMEs, and advises companies on their exit strategies, how to leverage deals and maximise shareholder value.

As well as providing Non-Executive Director support for SMEs, Martin helps global giants focus on their business improvement through people development and effective personal management.

Martin has won a multitude of awards including: Britain’s Top 10 Business Adviser 2018, Finalists in Natwest Entrepreneurs’ Champion of the Year Great British Entrepreneurs Awards, Top 25 Champion of Entrepreneurship 2017 Smith & Williamson Power 100, and APCTC Business Mentor of the Year 2015.

Martin is an approved Myers-Briggs Type Indicator® Qualified Practitioner, Fellow of the Institute of Coaching, and Fellow of the Chartered Management Institute.

His passion to help Entrepreneurs achieve their success is the ultimate driver behind this book.

Oh, and Martin doesn’t work Fridays!

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I don’t cook Fridays™ Lunch Club

They say there isn’t such a thing as a free lunch, but of course we know there is, and that’s why we’ve launched our I don’t cook Friday’s™ Lunch Club.

It’s on a Friday, naturally!

Advocate’s I don’t cook Fridays Lunch Club is an informal gathering of eight/ten business owners; all from different backgrounds and at different stages of their growth journey. The common thread is entrepreneurial spirit: passion, ambition, big business thinking, and doing the right thing even if nobody is looking. All over a relaxing, free lunch!

But let us make one thing abundantly clear…We have absolutely nothing to sell. It’s simply part of our #IDWF movement to spend time in great company, share stories and experiences, get alternative opinions, and see the world how others see it.

I don’t cook Friday’s is by invitation only so to get on the list, submit the button below…

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Reviews for I don’t work Fridays

“I can see this book sparking a movement of business owners who take Friday off!”

– Daniel Priestley, Entrepreneur and Author

“It’s great, I was gripped!”

– Jez Rose, The Behaviour Expert

“It couldn’t be a better book for me to be reading at the moment. I stopped reading The E-Myth to start this book and I am pleased I have.”

– Shaun Adams – Director, Clear Stones Solutions Group

“It will make a lot of people sit up and really think about where they are – it certainly did with me.”

– Steve Pressley MD Sparkle Design and Print

“It’s absolutely wow. Honestly, in parts I was nearly choked up with how much resonated with me.”

– Lucy Collier – Director of Marketing, The Franchise Revolution

“I think the SCALE concept is a great big-picture way to grow a business – if owners give thought to each of the five steps, they will be able to scale their business too!”

– Adele Bryant – Process Clarity

“The principles and philosophies of business success in a nutshell!”

– Claire Perry Louise – The Membership Expert

“A brilliant read and I could not put down. Truly heartfelt.”

– Chantelle Baker, Founder of Champ Consultants

“I’ve read many business books, but few relate personal experience and give that experience a structure to make it relevant and straightforward to take to any business.”

– John Thompson MD, Your Next Mortgage

“Martin has a unique way of looking at things and this comes across in a book that is packed full of simple yet powerful ideas that if applied, will put you and your business in a stronger, healthier place.”

– Ash Taylor, The Implementation Coach

“Not your usual fluffy business book! Real life stories with results. Excellent read! Easy to digest information about getting the key elements of business right. For me, the most important parts are getting processes and alerts in your business where they should be. Without these you are operating blind. Martin puts these across brilliantly with real life stories that I can relate to.”

– Amazon Customer

“Good book.”

– Saheed Ahmed

“Loved it! A wonderfully written and action-provoking business book. Martin shares his journey in a very relatable and warming manner, whilst inspiring others to live a fulfilled life.”

– Nina Alexander

“Excellent, engaging and thoroughly enjoyable. I thoroughly enjoyed this book and read it in one sitting. It takes you through Martin Norbury’s personal journey that many business books don’t let you in on, and because of that, it’s significance and integrity is heart warmingly engaging and honest.”

– Kip Neath

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Join the #IDWF Movement

By discovering and implementing the processes laid out in I don’t work Fridays, your business will achieve extraordinary growth and you’ll have a business that works for you instead of a business that owns you.

But I don’t work Fridays is so much more; it’s ultimately a legacy to inspire and enable entrepreneurs to realise their own goals and ambitions. Your end goal – your exit – can represent a great many possibilities: to get your ‘big pay day’, to retire and pass on your legacy to someone else, to escape the mediocracy, or to satisfy your entrepreneurial itch to create something new.

Maybe you ‘don’t want to work on Fridays’ anymore or you would simply like your evenings and weekends. Perhaps there is a hobby or a heart’s desire that you have been putting off for too long and you can’t wait any longer.

Even if you intend to stay in your business for now, having a business that is ‘exit-able’ will make it more attractive to investors and will free up your time, so you no longer worry about the day to day work.

Whatever the reasons you have for being in business in the first place, being in a position to escape the clutches of business pressure, by scaling up effectively, is a wonderful place to be. Join the #IDWF Movement and share your stories of liberation and success on the #IDWF Pinboard.

View the #IDWF Pinboard & join the Movement