Lesson 1: Know Your Market
Terry has nailed his market and truly understands them; their language, what engages them, how to make them (and their parents) belly-laugh, how they digest and context history. And he never dumbs down.
Can you say the same for every type of customer, in every type of market, for every kind of product and service you provide? And does your marketing reflect this?
Lesson 2: Seek the Truth Even if it’s Not What You Want to Hear
Terry’s philosophy is:
“If you never learnt the truth, you’ll miss out on some of the most useful things in life.”
And the same goes in business.
If you’re not holding up the mirror and being honest; and if you’re failing to ask your business the right questions because you’re too scared of what it might tell you, then you’ll remain stagnant at best.
You can’t grow a business on rocky foundations so finding those cracks and fixing them should be your priority.
It’s not easy being comfortable with the uncomfortable, but it will make a world of difference to your business performance and results – and I promise you, you’ll even start to enjoy the ride again.
PS – the kids are trying to get me to try the 16th Century cure for baldness: shave my head and smear it with the grease of a fox or the juice made from crushed beetles….
The Scalability Coach | Britain’s Top 10 Adviser 2018 | Author of #1 bestseller I don’t work Fridays | Ex-CEO of a PLC