No, I don’t mean that, even though we all experience FU moments sometimes, but let’s not go there! No, F U stands for FOLLOW UP.
At this point some of you will tut, stop reading, move to another section or even hurl your PC/tablet across the room. Why? Because you’ll have heard this time and time again I’m sure, which is great, but is it SYSTEMISED into your business? Do you actually do it? Or, do you just say that you do and carry on kidding yourself? If a tiny fraction of your conscience says: “That might be me”, then read on.