We recently embarked on a family trip to the London Palladium to watch the opening performance of Andrew Lloyd Webber’s latest production of Joseph and the Amazing Technicolor Dreamcoat.

It first hit the West End in 1973, so you can imagine my surprise when Jacki admitted she’d never seen it before (despite being a die-hard ‘Scott from Neighbours’ fan).

My even bigger surprise was how much our kids LOVED it. They’re both seven now, and have seen a few Pantomimes and shows, but on the train that morning they didn’t sound overly enthused as I tried explaining the plot, emphasising that it would all be told via singing.

‘Have we done the right thing?’ I thought quietly to myself over lunch.

But seeing their little faces beam throughout the show, glued to their seats, joining in the clapping, told me we had.

And of course, they were always going to enjoy it.

Not because of Jason Donovan.

Nor the hilarity of Sheridan Smith.

Not even the world-famous songs.

It was because the musical was originally written as a short school play, intended to be performed by school children.

It had children in it.

It was upbeat, positive and exciting (even the occasional sombre scenes shifted gear quickly).

It was easy for them to understand (I don’t know why I bothered to explain the plot on the train).

This week block out 90 minutes and have a go at answering these:

How easy is YOUR business to understand (and I mean what problems you’re trying to solve) …

• From the perspective of your staff?
• From the perspective of your customers?
• From the perspective of your prospects?

And how easy can you explain this – as the Owner – to any audience?

Let me know how you get on; what challenges you faced.

BW,

Martin Norbury

The Scalability Coach | Britain’s Top 10 Adviser 2018 | Author of #1 bestseller I don’t work Fridays  | Ex-CEO of a PLC