What our customers say.
– Advocate’s Bringing Scale Alive Conference (Nov 2018, The Belfry)
– Mark Meyer
– Advocate’s BIG Business Thinking Event (Feb 2018, The Belfry)
“Brilliant day today Martin - seriously pumped team at Dizzy HQ after today - loving working with you!!!”
– Sian Nisbett, Founder of Dizzy Ducks and Entrepreneur of the Year 2013

Advocate Mentoring
We work with high-energy business owners who are very serious and committed to growth. The concept of having at least one independent view in the boardroom to improve decision making and reduce risk is one of the most valuable advances a company can make.

I don’t work Fridays
Martin’s #1 bestselling business book: I don’t work Fridays. The book follows Martin’s personal story and discovery of his SCALE Model™. He’ll take you on a journey on how he unconsciously applied and learned the principles of SCALE, and give you practical advice on how these ideas and philosophies can become effective rules and strategies for your business.

MBTI Myers-Briggs Type Indicator ®
Martin is a fully qualified Myers-Briggs Type Indicator® Master Practitioner. This means he can help you understand your personality type and introduce it to your business to support many functions and situations.

Ad astra. From our stars
“Brilliant day today Martin – seriously pumped team at Dizzy HQ after today – loving working with you!!!”. Sian Nisbett, Founder of Dizzy Ducks and Entrepreneur of the Year 2013

The Scalability Coach™
Our unique SCALE Model™ has been developed for business owners who are VERY serious and committed to growth. SCALE enables owners to ‘sack themselves’ through transforming their business to make it more valuable, more fun and even saleable!

An entrepeneur’s life is a lonely one
If you’re an Everton or Man Utd fan, or you simply can’t stand football, then I will almost forgive you for skipping this blog. But, I would still urge you to bear with me because this is an amazing story and a stunning application of SCALING an ordinary resource into a remarkable one.