" I really enjoyed this. I best absorb information and inspiration through the empathy of someone's lived & shared experience rather than just raw or hypothetical theory and this strikes a good balance."

- James M

"It’s full of gold tbh but I especially loved 'to grow a business successfully you need to let the system deliver the excellent results - not the people’"

- James

"What makes this book a 5 star business book for me is that the author’s storytelling ability makes it an interesting read which is rare for a business book. Through the narrative of his life and his journey through various businesses and entrepreneurship, he draws out the lessons and key messaging. Martin clearly has a great deal of experience in mentoring and coaching small businesses and simplifies his learnings into a digestible format which can be applied to any individual or SME in the early stages of their business."

- Fiona

"Most large corporations have strategy and planning functions to focus on business growth. Often innovators, entrepreneurs, business startups and businesses that want to take the next big step don’t necessarily have the framework and expertise to structure their growth. This book simplifies the framework to grow a business and is written based on the author’s personal experiences which brings it all to life."

- Peter Elsdon

"Great book, I really enjoy Martin's approach and I love a good framework to work from. A must have on any serious business owners bookshelf."

- Michael McCabe