"As an owner of a small business with big aspirations, I'm constantly reading books on how to grow and become bigger etc. What I've often discovered is that certain books become too complicated or too 'wooden'. This book is entirely the opposite, in fact, I read it in a few hours on a sunny afternoon. It felt like a novel, as it basically is a very interesting story, but if you do choose to read it I would advise you to make notes as you go along. These notes shouldn't be used as notes in a traditional learning sense but as a remainder of the salient helpful anecdotes of which there are many. The 1 star reviews are wrong as this is not a 'traditional' business publication, but I guarantee you will learn more from this story than the vast majority of business books."
- S O Roberts