What our customers say.
– Advocate’s Bringing Scale Alive Conference (Nov 2018, The Belfry)
– Mark Meyer
– Advocate’s BIG Business Thinking Event (Feb 2018, The Belfry)
"It’s full of gold tbh but I especially loved 'to grow a business successfully you need to let the system deliver the excellent results - not the people’"
- James
"The help I've received so far has completely exceeded my expectations. When I signed up for the mentorship, I was hoping for a bit of guidance but what I've received is much deeper than that and it's made me think completely differently about my business and how I approach things."
- Phillip
"I was impressed with the detail and focus (straight to the point, no messing around). Martin was able to pinpoint key challenges for our business along with the first "fix" tasks to complete before the next catch up. The resources are really excellent too. The whole system is very well set up too in terms of communication channels. I believe all businesses would benefit from Advocate coaching."
- Prue
"I feel you instantly pick up on the problem root cause without faff. It’s like Martin goes into brain surgery mode donning the blue lab coat to drill down and be specific to your challenge."
- Laura

Advocate Mentoring
We work with high-energy business owners who are very serious and committed to growth. The concept of having at least one independent view in the boardroom to improve decision making and reduce risk is one of the most valuable advances a company can make.

I don’t work Fridays
Martin’s #1 bestselling business book: I don’t work Fridays. The book follows Martin’s personal story and discovery of his SCALE Model™. He’ll take you on a journey on how he unconsciously applied and learned the principles of SCALE, and give you practical advice on how these ideas and philosophies can become effective rules and strategies for your business.

MBTI Myers-Briggs Type Indicator ®
Martin is a fully qualified Myers-Briggs Type Indicator® Master Practitioner. This means he can help you understand your personality type and introduce it to your business to support many functions and situations.

Ad astra. From our stars
“Brilliant day today Martin – seriously pumped team at Dizzy HQ after today – loving working with you!!!”. Sian Nisbett, Founder of Dizzy Ducks and Entrepreneur of the Year 2013

The Scalability Coach™
Our unique SCALE Model™ has been developed for business owners who are VERY serious and committed to growth. SCALE enables owners to ‘sack themselves’ through transforming their business to make it more valuable, more fun and even saleable!

An entrepeneur’s life is a lonely one
If you’re an Everton or Man Utd fan, or you simply can’t stand football, then I will almost forgive you for skipping this blog. But, I would still urge you to bear with me because this is an amazing story and a stunning application of SCALING an ordinary resource into a remarkable one.