Scale Expert Martin Norbury urges you to think differently from everyone else in your market, with an example inspired by the Wright Brothers.
In 2004 Martin Norbury was appointed MD of a company that was losing £3m gross / £250k per month. Read the first thing he did to prepare himself.
Most businesses play not to lose, rather than playing to win. When you play not to lose, you end up not committing 100%. But when you play to win, you give yourself the best opportunity.