Last Thursday was Guy Fawkes Night, also known as Guy Fawkes Day, Bonfire Night and Firework Night (there’s a blog for another time!).

Whilst watching a local family display on Halloween (no need to Remember Remember the 5th November these days), it got me thinking about the parallels of fireworks and business, and this week we challenge you to think about the following:

Firework names have always been important; they give a feeling of what can be expected from a firework, a clue to its effects: Catherine Wheel, Fountains, Sky Rockets, Roman Candles, all have very obvious sounding effects. (The 9 shot Wolf Pack Finale Spectacle is a little less obvious, but blatantly appealing). What does your business name say about you & your services?

Back in the day, simple colours and designs adorned the plain paper packets of fireworks, a long way from the foil used today with all its shiny and multi-coloured attractiveness. Too often, we are bombarded by bright colourful packaging that is full of promises, only to be disappointed when we tear the seal and see what is inside. Does your packaging & marketing live up to promise?

Before they were banned, Jumping Jacks consisted of a folded tube and a fuse. Once lit, it produced wildly spinning assorted ground effects that went off in all directions. Do you have the right teams, systems, formations and processes in place? Or are some of these a little unpredictable and erratic at times?

Seeing James and Lily’s faces magically light up as they frantically drew circles with their Sparklers put everything into perspective, and once again reminded me of my WHY. So don’t forget to Remember (Remember) why you bucked the trend, put your neck on the line, and set out alone all those years ago….

Have a great week!