Throughout my book, I don’t work Fridays, I share my personal journey and discovery of my Scale Model™.  A major part of my sub-conscious Scale was my discovery on the dancefloor – which demonstrates how powerful Scale is in everyday life, and particularly in business.

When you get to the top level in dance, the medals are decided based on performance, flair and precision – getting the basics right is a given.

Today in business we might refer to that as marginal gains, USPs or differentiators, which make one company, stand apart from its competition, but too many companies fail because they are obsessed with the extras and stop paying attention to the basics.

It is as if they are trying to finish the journey too early and reach their peak before they have steadied the ship. They stop paying attention to the basic functions of the business and the people that are at the heart of it – their employees.

As many dancers have found to their detriment over the years, a lack of attention to the basics can result in a short and largely unsuccessful career – it is no different for a business.

You see, it is the basics that give a business its strength. It is the regular monitoring or gradual improvement of the fundamental processes, which provide its efficiency and profitability. Only when people know what the correct process looks like, and there is a way of tracking that this pattern is followed, can the business start to grow safely. Only then can it truly start to realise its potential.

It is my experience that whether in business, or in pursuit of a personal goal, you will only become the best through guidance, discipline, routine and hard work.