The time comes in every life where we have to take an accounting, a reckoning of the things we’ve done, the progress we’ve made, and the path we’re on.

During that evaluation, we may find that we don’t like where we are, and want to make changes to move forward with our goals.

Maybe you’ll find that you’re making the progress you wanted to, and everything is moving along smoothly, most likely it’ll wind up somewhere in between.

In my experience of working with business owners across 60+ industries, most have had success.  But they’d hit a ceiling, got stuck, or simply lost their mojo. They didn’t know where to turn to, or what to do next.

Answer me honestly: Have you ever in your business life looked in the mirror and thought:

“Wow. I thought things would be different…”

“I thought things would be better by now”

Well if you have, you’re not alone.

But what if I told you there’s a simple formula that can make a shift in your business, so that you realise this is the greatest time for you to prosper and find freedom; without the fear of losing everything you’ve built up so far?

And this is all contained in just 144 pages?

If you want to scale your business without being a slave to it, then this is the most important book you’ll ever read. Here’s why.

Before we go further, let me make something abundantly clear:

This isn’t one of those “grow my business overnight” books, that lists lots of far-reaching theories with no action plan.

Here’s the deal.

The system I outline in this book is working great for me, and I believe it can help you too.

But I’m not suggesting that everyone (or anyone) who reads it is going to move their business – and life – to where they want it to be.

I don’t know how much the people who read it will successfully scale their business – it’s likely that many or most of them will achieve little or no growth at all (especially if they don’t follow the system, implement and work hard).

With that understood…let me tell you…

This is dramatically different from anything you’ve ever read because it’s my personal story of how I discovered my Scale system, rather than a traditional “business book”.

The reason why is because there’s no filter. It gives honest real-life examples and gets down to brass tacks, showing you exactly what to do, how to do it, when to do it, and why.

Plus, it’s easy. Business isn’t complicated (we just make it that way).

At just 144 pages, you can read it in an evening.

And you’ll immediately “get” my entire Scale philosophy and methodology I personally used to sell my own business (twice over!), to turn a loss of £250k per month to £1 profit in just a few months, as well as help my clients achieve their own scale ambitions (we helped two Yorkshiremen Scale and Exit their business for £15 million in just four years).

You may have hit a ceiling in your business, lost your mojo or you’re worried your business is starting to slip through your fingers. You can use the techniques and systems in this book to apply “Big Business Thinking” to your business, and start thinking and acting like a CEO.

And you can do this without being a Slave to your business – creating a business that YOU own, not one that still owns you as you Scale Up (things can break very easily, and you can grow broke, if you Scale too quickly or erratically).

So, like I said, there’s more to this little black book than “just” Scaling.  Here’s a fraction of what you’re getting…

• Why the entrepreneur is the WRONG person to grow their business and who should do it instead.
• The 5 key steps to scaling a business and how to make them happen.
• How to avoid overwhelm and a scatter-gun approach (rammed with examples of why and how to land one plane at a time).
• How to create a business that works for YOU instead of working for a business that owns you.
• How to apply ‘Big Business Thinking’ to your business, and START thinking, acting and behaving like a CEO.
• How NOT to Scale your business and how to avoid Growing Broke (read pages 125-126 carefully).
• When, how and why you should Exit your business.
• An amazing story and a stunning application of Scaling an ordinary resource into a remarkable one (enjoy chapter 13!).

Yes, that’s a lot of real-life entrepreneurial and corporate learnings, tools and techniques, and its stuff that no one else can share with you because no one else is doing it (I’m not known The Scalability Coach for nothing!).

Simply head on over to Amazon and order on Kindle, Paperback or Hardcover.

Once you’ve read it, we’d love to hear your thoughts and take-aways, along with the actions you’re committing to.

I DO work Fridays but LOVE this book! (5 out 5 stars)

“I read a lot of business books – some good, some mediocre but very few that are excellent – this is an excellent read and has really impacted my thoughts on how to run my business. All businesses need structure, processes and a defined plan and Norbury’s Scale Model delivers this, with practical tips galore. An invaluable read for me and not one that was onerous in any way like some business books. A ‘recommend’ for anyone serious about significant business growth and actually realizing some value out of the business you have created.”

Game changer book (5 out 5 stars)

“Incredible book with practical step by step guide to help with you achieve what you want from life.  Lightbulb moments left, right and centre.  A game changer to keep within arms-reach if are looking to scale your business …whatever your destination.  Love the insight into your life and lessons shared.”

A real business/life changer! (5 out 5 stars)

“I had been running my business for about 15 years, and just pottering along at about £1m turnover and reluctant to expand. I had also promised my wife that I would try to work less, and especially not Fridays. By chance I saw Martin’s book on Amazon and the title rang a big bell for me. Reading the book, a lot resonated with where our business was, and my own attitude. It made me get in touch directly, and I can sincerely say that buying this book has breathed new life into our company, increased profit and made me a business “owner” rather than an “employee” of my own business. We now have a solid plan in place, better financials, increasing staff team, and a real achievable vision for where the company is heading. Oh, and a happier team too!”

Do you want to win back some time to do the things that you really enjoy? (5 out 5 stars)

“Martin has touched on the Holy Grail of most business owners, wanting to get more done in less time, so that they can spend that new-found time on doing the things they want to do and really enjoy, be that spending it with their family, spending more time on their hobbies, or just relaxing, whether that is on a Friday or some other chosen day in the week. I highly recommend this book for any business owner looking to scale their business and win back some time to do the things that they really enjoy.”

Business isn’t that complicated! (5 out 5 stars)

“It made me realise business is not complicated, we make it complicated by getting carried away and wrapped up in the wrong things. This book has made me take a step back, and look at my own business. I now have a clear view of what we are trying to achieve and how we are going to do it. The results don’t happen overnight, but at least we are on the right track to achieving them and are in a position to monitor our progress along the way.”

Way Better Than Expected… (5 out 5 stars)

“I was deeply sceptical about this book but it’s way better than I expected. It’s more practical than Tim Ferris’s ‘4 Hour Work Week’ and is written in a way that makes the strategies and techniques very accessible to any business owner. The author has a very engaging style – I whizzed through it in just two evenings. Highly recommended.”

A Fantastic Read with Practical Steps (5 out 5 stars)

“I absolutely loved this book. It taught me so many principles that are behind successful businesses and clarified in my mind the best way to set up a scalable business…The book provides clear guidance as to how to set up these systems and this comes to life as Martin relates this to his own experience. If you are unconfident in your business or do not know what direction it is going, Martin provides clear advice as to how to tackle this.”