!! WARNING This email does not contain calories !!

It’s our experience that most business owners try and make marketing way too complicated.

You have access to so many marketing systems, tools, widgets…

And you have lots of marketing ‘gurus’ out there telling you what you should be doing right now, what the latest shiny tool is, and how doing X will make you millions.

Yes, it’s exciting.  And it’s fantastic to have immediate access to all this advice and tools.

But it can also be overwhelming, expensive and often impossible to work out what marketing is working for you when you’re throwing everything including the kitchen sink at it.

I recently had a lightbulb moment and am desperate to share it with you, it’s what every marketing strategy needs.

Marketing can be simplified by CAKE: 

You need to:

• Create Content on a regular basis that speaks directly to your avatars. It doesn’t have to be all about the sales, in fact less pushy sales content can often lead to longer-term engagement.
• Use Avenues to get that content out there. I don’t mean every single tool available, just two to three that really work for you and where you know your avatars are hanging out.
• Engage people with Kisses and and cuddles; make them feel special, open up dialogues, get conversations going.
• Now that you have formed a relationship, build on this by inviting them to an Event of some kind; it can be an actual physical event, or it can be as simple as an online webinar, or even a blog.

It dawned on me that this is what I was doing during my BGA (Business Growth Advisor) days with Nigel Botterill’s Entrepreneurs Circle; it’s one of the main reasons that my then business partner Chris and I were so successful and why we won BGA of the Year 2012.

Not rocket science is it?  In business we tend to make it all so complicated when it doesn’t need to be.

Take 90 minutes out this week to identify which areas of your marketing can be simplified.

(Remember, the simpler it is, the quicker it is to delegate and get off your plate.  A case of having your cake and easting it!).