Ad astra. To the stars.

Our motto, Ad astra, is a Latin phrase meaning “to the stars”.

Our founder, Martin Norbury, first came across this phrase back in 1979 when he started life at Slough Grammar (now Upton Court), one of the top ten Grammar Schools in the country. Their vision and motto, still used today, speak for their aspiration they have for their students.

Here at Advocate Business Services, Ad astra stands for our ambition for business growth and success for our clients. If you think we're about business coaching, then you've missed the point. What we stand for is helping business owners choose what they do with their tomorrow. As well as building proven SCALE models and processes, we put as much energy and passion into helping develop personal skills and changing the way our clients think, act and behave.

Yes, we’re brutally honest, but our principles remain respectful and honourable. Doing the right thing is just as important to us as doing things right.

We only work with people who have high ambitions to transform their business and lifestyle, are enablers and implementers, and who are prepared to look in the mirror. So we ultimately look at working with upcoming or established Stars in their chosen industry, whatever their business and background. This means we accelerate the rate of change, get real results and we celebrate and enjoy success together.