How doing very little will make a BIG difference
If you have a great product, and you know what pain it solves, then you need to do very little!
This video explains it all…
This is our 9-year-old daughter, Lily. She loves her sports, but a few teachers/coaches became concerned that her movement was putting a strain on her body. So, we signed up to a 6-week course at The Running School.
At the end of Lily’s first session, they showed Jacki a video of Lily on the treadmill and talked through the issues and what they were going to work on.
At the end of the sixth and final session, guess what? They showed Jacki a video of Lily on the treadmill.
BUT this time, they showed it side-by-side with the first video as a Before and After.
Jacki and Lily were blown away, and very emotional, seeing the transformation in such a short space of time.
The Running School followed up the next day by emailing the above video and asked if we’d mind writing a Review. Of course, we would be writing a glowing one – hard to argue with evidence on that video!
The following day, they asked if we’d mind them sharing the video on social media, along with our Review. Of course, we didn’t – in fact we were bursting with pride so naturally we commented and re-shared away.
It went bonkers on social media and Jacki received so many private messages from people asking for more details about The Running School.
So, if you have a great product, and you know what pain it solves, then you need to capture this in a very simple way, share it, and see those referrals coming in!
PS you can watch this amazing example here > https://youtu.be/jmvhe4M2078
Investor | Business Mentor at Advocate | Author of I don’t work Fridays