What happens to every single entrant; the knockout from each round? Think of this as every lead that comes into your business.
When did they drop out and why? What didn’t work in your business – the marketing? The customer journey? The sales process? A team member?…
This we refer to as Leads Forward – Left to Right.
Can you see that in your business you need BOTH?
This week, look at both Right to Left and Left to Right in your business. What gaps are there? What more can you be asking your business? What lessons can you learn and then implement and measure?