"While you’re screwing around looking aimlessly where to go next, you need a plan, a strategy and a goal. Once you’ve got that, then you’ve got that focus. That’s where Advocate provided the MOST value. We chose to work with Martin because he’s worked in the hot seat of major players who’ve gone through acquisition and sale, as well as selling his own businesses as an entrepreneur. Rather than reading a book, or theorising, you go with someone who has done it, and you follow in their footsteps."
- Glenn Ackroyd