With our impending trip to Everest Base Camp, we’re getting organised. Two items high on the agenda are organising the twin’s birthday parties. They don’t turn seven until end of October but we’re getting ahead of the game.
Or so we thought….
We’ve contacted six different venues/organisers via their website where they have big shiny buttons urging us to “Enquire” or “Book”. Great!
- Most we’ve had to chase as had zero response.
- Many we’ve had to repeat our requirements as the form didn’t capture them.
- One company was savvy enough to get onto our Facebook timeline, so we sent them a direct message. Only to be told (4 days later) that we can’t discuss parties on that page – we have to go via email – the one system that didn’t work.
One business – just one – did exactly what we expected: sent an immediate response acknowledging our request, informed us when and how someone would get in contact, gave us some info, and have followed up again and again and again….
It annoyed me SO much seeing everyday business people like you leaving money on the table and walking away from cash that’s going to be in someone else’s bank account.
Why spend SO much on marketing to get that lead in the first place, then fail to follow-up?
The lack of follow-up across industries continues to astound and annoy me, so much so that this week I’m sharing a blog I wrote a while back. The message is just as relevant today as it was then, it just saddens me that so many business owners are still failing.
READ this week’s Scale Blog
Please take time to read it, it will be the difference to being world class or your inferior competitors claiming YOUR space >> http://myadvocatementor.com/the-most-important-two-letters-in-your-business/