Without a clear Set-up of Strategy, you won’t know where you’re going, you’ll feel lost in a fog, and you’ll be creating a culture of confusion.
From the outset, EweMove had a clear vision of a market that was broken, and wanted to change it. Glenn & David also had a clear end goal – an Exit that would give them financial stability for the rest of their lives.
“While you’re screwing around looking aimlessly where to go next, you need a plan, a strategy and a goal. Once you’ve got that, then you’ve got that focus. That’s where Advocate provided the MOST value.” -Glenn Ackroyd
They recognised they didn’t have the skills so enlisted the help of Scalability Coach Martin Norbury.
“We chose to work with Martin because he’s worked in the hot seat of major players who’ve gone through acquisition and sale, as well as selling his own businesses as an entrepreneur. Rather than reading a book, or theorising, you go with someone who has done it, and you follow in their footsteps.” – Glenn Ackroyd