Us entrepreneurs have our very own Meghan. I’m not talking about a 21 year old woman from America, but rather a Yorkshire man in his late forties. Yes! Nigel Botterill is our Meghan Trainor.
However, whereas Meghan was all about the bass, Nige’s version of the pop hit would be ‘all about the basics’ – and I totally agree with him.
I have worked alongside Nigel since 2011 as one of his original Business Growth Advisors (BGA) in the Thames Valley area. Actually, my first real meeting with him was at the BGA induction training in April of that year. Over those three days we covered all the BASICS we needed to set up our new business; how to set our goals, define our customer avatar, attract customers via 12 marketing pillars, keep customers, deliver great meetings and finally, how to really know our numbers. To add the cherry on top of the business cake, we were all provided a set of manuals/workbooks to remind us of what we’d learned and what we should be doing.
Now I’ve come to realise that these manuals were a summary of what we were told week after week, month after month at every BGA meeting and every National Event. As Nigel said at the time (and still says now), “Even though some of the contents are probably familiar to you, this should really act to reaffirm what you know you should be doing and remind you to actually do it.”
Fast forward to January of the following year (2012) and the success of the Thames Valley area meant that we found ourselves in the top 5 performing BGA’s in the country. As a result, we were selected as a finalist for the prestigious BGA of the Year Award and at a big BGA get together we were asked to present a summary of what we’d done in order to achieve this success.
Innovative approaches and new techniques that had been learned even and quickly implemented didn’t make it into our 20 minute presentation. Instead, we explained how we had started on the first page of the BGA manual and worked our way through it, implementing exactly what it said – we did the basics and, consequently, got our results.
The biggest shock to me at the time was that I had assumed that all of the other BGAs were doing the same, however, it became very apparent that a few had completely ignored the basics, in favour of trying to create shortcuts or focusing their time on trying out new ideas – their subsequent result was very little success.