Well, you don’t need to think about this as it’s just irresponsible.
Why this is so important – and why you must tell your team – is that you spend zero time on anything that is in this last category. Stop right now.
And all those tasks that are Urgent but not Important, then you have to simplify, eliminate or delegate.
Sounds obvious, doesn’t it? But believe me, I see so many business owners that are busy rushing around sweeping the floor every day because there’s a hole in the roof. If they simply fixed the roof, then they wouldn’t need to keep on sweeping and could move from firefighting to focusing on scaling their business.
Your challenge this week is to find out what holes there are in your business and fix them.