Passion. Reignited.


Fog. Lifted.


Business. Skyrocketed.

We are business accelerators.

Created by award-winning business mentor Martin Norbury (aka The Scalability Coach) Advocate Business Services is dedicated to improving business performance through a range of services from non-executive mentoring and coaching, leadership management and goal setting, right through to SCALE programs that seriously supercharge business growth.

Advocate Mentoring

We work with high-energy business owners who are very serious and committed to growth. The concept of having at least one independent view in the boardroom to improve decision making and reduce risk is one of the most valuable advances a company can make.

I don’t work Fridays

Martin’s #1 Amazon Bestselling book, I don’t work Fridays, follows his personal story and discovery of his SCALE model and will give you practical advice on how to apply his ideas and philosophies to your business. Buy now

“I can see this book sparking a movement of business owners who take Friday off!” Daniel Priestley, Bestselling author of How to be a Key Person of Influence, Entrepreneur Revolution & Oversubscribed.

SCALE Operating System (SOS)

“Why work Fridays?  The SCALE Operating System (SOS) is the companion to Martin’s #1 Amazon Bestseller I don’t work Fridays. The SOS is an indispensable program containing proven formulas and practical tools to help you scale your business and choose what you do with your tomorrow.”

Turnarounds & Investments

As a business turnaround specialist, Martin is actively involved in buying and selling SMEs, as well as advising companies on their exit strategies, how to leverage deals and maximise shareholder value.

Ad astra. From our stars

“Brilliant day today Martin – seriously pumped team at Dizzy HQ after today – loving working with you!!!”. Sian Nisbett, Founder of Dizzy Ducks and Entrepreneur of the Year 2013

In the Media

Read what we’ve been saying in the national, business and consumer press. From book reviews featured in in-flight magazines through to opinion pieces for and The Guardian, and articles for entrepreneurial titles. Read all about it here!

Love what you do

“Had our first meeting with Martin and the new workbook today. It was simply brilliant. We’ve got a serious amount of homework now, but we are both feeling incredibly inspired. The framework is in our hands!” Andy Woods, Rouge Media

An entrepeneur’s life is a lonely one

If you’re an Everton or Man Utd fan, or you simply can’t stand football, then I will almost forgive you for skipping this blog. But, I would still urge you to bear with me because this is an amazing story and a stunning application of SCALING an ordinary resource into a remarkable one.

Advocate Marketing Pick ‘N’ Mix

Over half of marketers report to having responsibilities in seven out of ten areas of marketing (Lead Forensics). Here at Advocate, we know that your time is precious, and understand that as a business owner you cannot be the company Swiss Army knife, let alone wear every hat in the marketing box. So let us take that pressure away from you with our Virtual Chief Marketing Officer service.

APCTC mentor of the year 2015 – video

Celebrating success.

Working with Star clients means that, together, we can accelerate the rate of change, skyrocket business growth, and celebrate and enjoy success together.

Get in touch.

Are you stuck, need someone to hold up the mirror, want to take the next big scary step but need a holding hand, or your numbers (or lack of) are keeping you awake at night? Pick up the phone for a chat or drop us an email.

0203 603 1112

Alternatively fill in this form.

Are you ready to be inspired, energised and liberated?